It’s called suicide because it’s your choice. Give up smoking: 0 8008 700 700 Advertising Agency: Mercury 360, Bucharest, Romania Art Director: Andrei Nedea Copywriter: Cristian Scurtu Photographer: Ola Bell Creative Group Director: Liviu Turcanu Published: December 2008 Source: www.holgerappel.com

Internet search and advertising giant Yahoo! has been a household name almost from its inception in March of 1995. During the dot-com bubble, Yahoo! shares sold at a record $118.75 a share. Thirteen years later, Stanford alumni and Yahoo! co-founder Jerry Yang has lost his position as the CEO, over a thousand employees have been laid off, and the company missed its opportunity for a great exit. In order to survive and restore its position in the market, Yahoo! must now undertake drastic measures and survival tactics. Yahoo! has seen a deep corrosion of its core business over the past few (Read the full post about ‘What Yahoo Must Do to Survive’…)

Only half of all woman take a proactive approach to detect breast cancer early. Advertising Agency: Scholz & Friends DialogGroup, Frankfurt, Germany Executive Creative Director: Martin Pross Creative Director: Hendrik Halstenberg Art Director: Toyanna Visavachaiwat Copywriter: Karsten Zeber Production: Marit Erb/Pina Arciuolo Source: www.holgerappel.com