Contrapunto had the task of creating a campaign with little budget to make women aware of the need to collaborate with the Association of Women Against Genital Mutilation (AMAM). With that objective,they produced hygienic protectors for women’s swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: “Every year two million girls worldwide are unable to avoid genital mutilation” During the activity, a 72% web visitors increase was registered, along with a parallel increase in phone calls to the association. Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva & Carlos De Javier
Art Director: Lucas JatobГЎ
Copywriter: Marta Caseny
Photographer: Eduardo Colesi

Source: www.holgerappel.com