Why this ad?
It is a little known fact that in Asia, at least 60 million girls are �missing’ due to prenatal sex selection, foeticide or neglect. Delhi has a (female) sex ratio of 865 and Mumbai, 898, (per 1,000 boys), which is much below the national ratio of 927 (per 1,000 boys). Mumbai alone has recorded a fall of 32 points in the last decade from 930 girls per 1,000 boys in 1991 to 898 girls per 1,000 boys in 2001. Advertising Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriter: Dominic J L Satur
Published: June, 2008 via E-Mail

Source: www.holgerappel.com