“If you needed an organ transplant, your name would be here.
Be an organ donor.
Let your family know”. Silver Lion in Cannes in the category Press.
Ad from the Brazilian Santa Casa de São Paulo. Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Tomas Lorente
Creative Director: Tomas Lorente
Copywriter: Marilu Rodrigues
Art Director: Axel Levay/Widerson Souza
Art Buyer: Monica Beretta
Account Supervisor: Valeria Ordonhez
Advertiser’s Supervisor: Dr. Antonio Carlos Forte
Other Credits: Elaine Carvalho
via osocio.org

Source: www.holgerappel.com